The Big Mac has that famous taste so many love. 100% beef. Sheer perfection on a sesame seed bun.
And when it was time to give customers even more to crave with two new sizes to satisfy everyone, we reinvented a classic and unveiled a delicious trio for the world to devour.
It’s how we turned the world’s most famous burger into what instantly became a juicy, beefy, cheesy and oh so legendary lineup.
Digital promo welcomed everybody to the new Macs in town.
News traveled fast. CNN, People.com and Fortune Magazine featured our work.
Rooftop Banner
Window Poster
Sing for Your Supper!
Through a geo-targeted Snapchat post, we seeded the incentive that customers who sang the Big Mac jingle received 50% off.
We designated oversized parking lot spaces as
Mac-Only Parking.
Sesame seed packets given out in-restaurant cheekily encouraged customers to grow their own legends.
Window Poster
Crew buttons got employees pumped to serve up that special sauce.
Bag insert enticed customers to come back and try the lineup.
Macks Serving Macs
Playing up the epic size of the new lineup, Mack trucks served up Macs. Traveling from restaurant to restaurant, they sampled the new burgers and allowed for radio-remote events in partnership with local stations.
