We created a first-of-its-kind immersive digital experience bringing our Ron’s Gone Wrong Happy Meal toy robot to life before kids’ very eyes.
As the lead writer on the project, I had a blast concepting and helping the team serve up seven distinct interactive and giggle-inducing experiences in the Happy Meal app.
The results? Bringing out all the smiles and fan love on social—and driving substantial business growth for McDonald’s.
Unbox your new best friend! Ron is just out of the box and he needs to be powered up! And of course, he needs to start to get to know you, too! Have fun as you try out all sorts of different nicknames and see what silly things Ron has to say about them!
Get ready as Ron serves up jokes aplenty, along with hilarious accompanying visuals projected onto the toy to really bring out the laughs!
Ron is at times an unreliable narrator. He’s a glitchy robot after all! Which means he’s that much more fun as a silly storyteller! Choose a theme from one of four options and Ron will tell you a hilarious story for the ages.
ASK RON
see what it’s like to have a real-life BFF BOT, a buddy you can ask nearly anything and power up to do the impossible—acting as your handy dandy, rarely reliable virtual assistant and friend.
RON TRIES TO DANCE
We all know just how much Ron loves to dance! MUSIC & Fun dance prompts display on your screen so you can groove to all the hilarious moves right along with him!
BEST FRIENDS
JUST LIKE HOW kids put their palm on their B*Bot to get to know them, kids can press various buttons on their smartphone for Ron to begin to learn about them and start the journey to becoming best friends.
FACE THE FUN
Ron wants to be just like you, so he’ll ask you to show him what different emotions looks like since he’s not fully downloaded on them just yet. select a face representing an emotion, then make that face and Ron will show you his wacky imitation, doing his best mimic yours!
