RMHC
FOUNDATION
For the annual Ronald McDonald House Charities Fundraiser, we showed McDonald's customers that more giving means more healing.
WE PRE-PROMOTED THE RMHC FUNDRAISER AT THE MC DONALD’S ALL AMERICAN GAMES, WITH HEART T-SHIRTS THAT COULD ONLY BE COMPLETE WITH BASKETBALL FANS JOINING TOGETHER…
Upon fans sharing a selfie with their hearts together at the big game, donations were made in honor of RMHC.
We also helped families and kids learn about the RMHC Fundraiser on Happy Meal boxes and at happymeal.com.
Window posters greeted customers in-restaurant and invited them to make a donation.
THOSE WHO GAVE WROTE THEIR NAME AND HUNG IT PROUDLY
A TRAYLINER PLACEMAT ENCOURAGED CUSTOMERS TO KEEP THE FAMILY TIME GOING WITH HANDY VOUCHERS THEY COULD CUT OUT AND SHARE FOR FUN ACTIVITIES TOGETHER. SIMPLE VOUCHERS INCLUDED: “GOOD FOR SHARING ONE FRY... OKAY TWO!” AND “GOOD FOR ONE SUPER EPIC HUG.”
EACH CUSTOMER WAS THANKED WITH A MESSAGE REMINDING THEM, “YOU MAKE BEAUTIFUL THINGS POSSIBLE.”
...all of it adding up to show the true power of giving.
CUSTOMERS ALSO RECEIVED PINS TO SHOW ALL THE AMAZING THINGS THEY GAVE TO KIDS AND FAMILIES …
…LIKE COMFORT, SMILES, HUGS AND HEALING... JUST TO NAME A FEW.
