Approached to support a full overhaul of the McCafé brand, we sought to indelibly connect two very crucial ingredients: good people and good coffee.
Better yet? We got America in on the action, nominating Brew-Gooders everywhere on social and in our app for their chance to both win McCafé for Life.
Good for our customers.
Good for McCafé.
Good all around.
At launch, in-app marketing tiles got our customers in on the action and excited to nominate a friend and win McCafé for Life.
Three easy steps to nominate…that was all it took.
In-App Experience
Nominations poured in, and good brewed all month long.
The nominations kept coming…and we kept celebrating good everywhere.
With thousands of entries, we kept the #BeABrewGooder engagement going long after the sweeps was over with exciting videos of winners and all those good deeds.
