Working at the salad start-up meant getting a slice of every aspect of the business. From social content creation to photoshoot styling to a revamp of our website and app, the team and I worked together to get the small-but-mighty brand as much awareness as possible in Chicagoland and beyond. Scrappy? Yes. Rewarding? Also, yes!
With a very loyal group of Fridge Fans, social was our place to shine. We combined compelling storytelling with visual dazzle and delight.
We generated timely content around popular local events to spark excitement and amp up awareness of all the great places to find a Fridge.
We developed seasonal signage for Walgreens, conveniently located right across from Chicago’s favorite outdoor lunch spot—Millennium Park.
