HAPPY MEALS
Tasked with bringing The Peanuts Movie to life at McDonald's, we rounded up the whole Peanuts gang for a series of super interactive Happy Meal boxes and posters.
Art Director: Tom Kelly
Poster
WINDOW POSTER
Window Poster
Fun little rhymes introduced a new generation of kids to each character.
"Charlie never gives up, no matter what. How do you keep your chin up?"
"Lucy smiles when Schroeder is near. Who makes you grin ear to ear?"
"Snoopy owns his Happy Dance. What makes you want to clap your hands?"
An augmented reality box brought kids' favorite Peanuts characters to life before their very eyes.
Our football-themed Happy Meal allowed kids to pop out Lucy and score the winning field goal.
We transformed this Happy Meal box into Snoopy's doghouse, bringing the Flying Ace out for a bold adventure.
Flying Ace Goggle Giveaway
Just as the movie was taking off, many families were traveling for the Thanksgiving holiday. We rewarded those stopping by McDonald’s at the airport with Snoopy's signature Flying Ace goggles. Not only were customers flying in style, but they were flying back into McDonald's for more memorable moments with their loved ones.
Happy Meal Books
At the close of 2016, McDonald’s had distributed over 50 million books to kids and families through its Happy Meal Books program.
We celebrated over Valentine's Day by creating an interactive "I Love Reading Toolkit" that popped out of the Happy Meal box itself and enhanced story time for everyone. Along with some awesome books, we gave kids a handy bookmark, faux reading glasses and a door hanger to keep distractions at bay.
